Rating Rationale
April 26, 2024 | Mumbai
Euro India Fresh Foods Limited
Ratings reaffirmed at 'CRISIL B+/Stable/CRISIL A4'
 
Rating Action
Total Bank Loan Facilities RatedRs.45 Crore
Long Term RatingCRISIL B+/Stable (Reaffirmed)
Short Term RatingCRISIL A4 (Reaffirmed)
Note: None of the Directors on CRISIL Ratings Limited’s Board are members of rating committee and thus do not participate in discussion or assignment of any ratings. The Board of Directors also does not discuss any ratings at its meetings.
1 crore = 10 million
Refer to Annexure for Details of Instruments & Bank Facilities

Detailed Rationale

CRISIL Ratings has reaffirmed its ‘CRISIL B+/Stable/CRISIL A4’ ratings on the bank facilities of Euro India Fresh Foods Ltd (Euro).

 

The ratings continue to reflect susceptibility to volatility in agro commodity prices and high sales promotional activities, and exposure to intense competition and large working capital requirement. These weaknesses are partially offset by the extensive experience of the promoters in the packaged foods industry, the diversified product portfolio of the company along with established brand and a moderate financial risk profile.

Key Rating Drivers & Detailed Description

Weaknesses:

  • Susceptibility to volatility in agro commodity prices and high sales promotional activities, and exposure to intense competition: The company is highly dependent on the domestic production of potatoes and other agro commodities. Domestic production is dependent on the area under cultivation, monsoon, prices of other crops, and minimum support price (MSP) and other incentives offered by the government of India. All these factors determine the prices of crops. To overcome seasonality and price volatility risks, Euro procures and stores raw materials during the peak season when products are available at affordable prices. This partially offsets the price volatility risk but leads to large inventory. Operating margin remained at an average of 6.11% in the five fiscal years through 2023 and is expected to improve over the medium term with reduction in sales and promotional activities.

 

Although there is a large market and demand for potato chips and other snacks, Euro faces strong competition from other established brands, such as Lays, Kurkure, Parle wafers, Balaji wafers, Uncle Chips, Haldiram’s and Bingo. Furthermore, Euro is a modest player compared with the manufacturers of these brands and is vulnerable to competitive pressures it faces from the bigger players. However, revenue had improved in fiscal 2023, however, expected to remain moderate in fiscal 2024 on account of high competition.

 

  • Large working capital requirement: Gross current assets (GCAs) were at 219 days as on March 31, 2023, driven by inventory and receivables of 169 days and 59 days, respectively. Moderation in inventory, resulting in improvement in the working capital cycle, will remain a key rating sensitivity factor.

 

Strengths:

  • Extensive experience of the promoters and diversified product portfolio with established brand: The promoters have experience of over 10 years in the packaged foods industry; this has helped them develop understanding of industry and market dynamics. The company sells through an extensive network of distributors and retailers as well as its own stores. It exports to the US, the UK and the Gulf countries.

 

The company manufactures products such as potato chips, fried extruded snacks, namkeens, mineral water and core filling snacks, thus limiting its dependence on a product category. It sells its products under the brand Euro. It has an established distribution network across four states, including Maharashtra and Gujarat.

 

  • Moderate financial risk profile: The financial risk profile is supported by healthy capital structure and adequate debt protection metrics. Networth and total outside liabilities to adjusted networth ratio were Rs 64.5 crore and 0.89 time, respectively, as on March 31, 2023. Debt protection metrics were comfortable, as indicated by interest coverage and net cash accrual to adjusted debt ratios of 2.30 times and 0.10 time, respectively, in fiscal 2023. The financial risk profile will remain healthy over the medium term despite debt-funded capital expenditure (capex) plan and steady accretion to reserve.

Liquidity: Stretched

Bank limit utilisation was high at 99.51% for the 12 months through January 2024. Cash accrual, expected at Rs 4.8-7.0 crore per annum, will sufficiently cover yearly term debt obligation of Rs 3.6 crore over the medium term. In addition, surplus will cushion the liquidity. Current ratio was healthy at 2.06 times as on March 31, 2023. Low gearing and moderate networth support financial flexibility, which will help withstand adverse conditions or downturns in the business.

Outlook: Stable

CRISIL Ratings believes Euro will continue to benefit from its diversified product portfolio and established brand.

Rating Sensitivity factors

Upward factors

  • Increase in revenue and stable operating margin leading to cash accrual above Rs 5 crore
  • Efficient working capital management with moderation in inventory
  • Sustenance of financial risk profile with improvement in liquidity

 

Downward factors

  • Decline in revenue or fall in operating margin below 4% leading to lower cash accrual
  • Further stretch in the working capital cycle or large debt-funded capex or higher borrowing cost, weakening the financial risk profile or liquidity

About the Company

Incorporated in fiscal 2009, Euro manufactures potato chips, fried extruded snacks, salted snacks (namkeen), mineral water and core filling snacks in Surat, Gujarat, and markets them under the brand Euro. The company is promoted by Mr Manhar Sanspara and his family members. It is listed on the National Stock Exchange. The company is setting up a plant in Chikhli, Gujarat, with similar capacity, which will be operationalised in a phased manner.

Key Financial Indicators

As on/for the period ended March 31

Unit 

2023

2022

Operating income

Rs.Crore

142.97

116.43

Reported profit after tax

Rs.Crore

1.19

1.39

PAT margins

%

0.83

1.19

Adjusted Debt/Adjusted Networth

Times

0.60

0.59

Interest coverage

Times

2.30

2.63

Any other information: Not Applicable

Note on complexity levels of the rated instrument:
CRISIL Ratings` complexity levels are assigned to various types of financial instruments and are included (where applicable) in the 'Annexure - Details of Instrument' in this Rating Rationale.

CRISIL Ratings will disclose complexity level for all securities - including those that are yet to be placed - based on available information. The complexity level for instruments may be updated, where required, in the rating rationale published subsequent to the issuance of the instrument when details on such features are available.

For more details on the CRISIL Ratings` complexity levels please visit www.crisilratings.com. Users may also call the Customer Service Helpdesk with queries on specific instruments.

Annexure - Details of Instrument(s)

ISIN Name of instrument Date of allotment Coupon rate Maturity date Issue size (Rs.Crore) Complexity levels Rating assigned with outlook
NA Term loan NA NA Mar-2025 9.85 NA CRISIL B+/Stable
NA Cash credit NA NA NA 24.75 NA CRISIL B+/Stable
NA Bank guarantee NA NA NA 0.3 NA CRISIL A4
NA Term loan NA NA Mar-2027 10.1 NA CRISIL B+/Stable
Annexure - Rating History for last 3 Years
  Current 2024 (History) 2023  2022  2021  Start of 2021
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund Based Facilities LT 44.7 CRISIL B+/Stable   -- 02-03-23 CRISIL B+/Stable 31-10-22 CRISIL BB /Stable(Issuer Not Cooperating)* 25-10-21 Withdrawn (Issuer Not Cooperating)* CRISIL B- /Stable(Issuer Not Cooperating)*
      --   --   -- 04-02-22 CRISIL BB/Stable 30-01-21 CRISIL B- /Stable(Issuer Not Cooperating)* --
Non-Fund Based Facilities ST 0.3 CRISIL A4   -- 02-03-23 CRISIL A4 31-10-22 CRISIL A4+ (Issuer Not Cooperating)* 25-10-21 Withdrawn (Issuer Not Cooperating)* CRISIL A4 (Issuer Not Cooperating)*
      --   --   -- 04-02-22 CRISIL A4+ 30-01-21 CRISIL A4 (Issuer Not Cooperating)* --
All amounts are in Rs.Cr.
* - Issuer did not cooperate; based on best-available information
Annexure - Details of Bank Lenders & Facilities
Facility Amount (Rs.Crore) Name of Lender Rating
Bank Guarantee 0.3 The Surat PeopleS Co-Operative Bank Limited CRISIL A4
Cash Credit 24.75 The Surat PeopleS Co-Operative Bank Limited CRISIL B+/Stable
Term Loan 10.1 The Surat PeopleS Co-Operative Bank Limited CRISIL B+/Stable
Term Loan 9.85 The Surat PeopleS Co-Operative Bank Limited CRISIL B+/Stable
Criteria Details
Links to related criteria
CRISILs Approach to Financial Ratios
Rating criteria for manufaturing and service sector companies
CRISILs Bank Loan Ratings - process, scale and default recognition
Assessing Information Adequacy Risk
Rating Criteria for Fast Moving Consumer Goods Industry

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